Flipping the Introduction to Marketing and Integration to Business Course; Flipped Learning Experience

Thursday, 26 May, 2016
Starting time: 
K 184 Aclan Acar Amphitheatre

TED University Center for Teaching and Learning is inviting our academicians to the seminars entitled “Flipping the Introduction to Marketing and Integration to Business Course” by Assist. Prof. Dr. Ezgi Akpınar, and “Flipped Learning Experience ” by Assist. Prof. Dr. Murat Öztürk  (MEF University).


“Flipping the Introduction to Marketing and Integration to Business Course”


I will present my experience for two courses that I have offered at MEF University.

Introduction to Marketing: Introduction to Marketing course offers a set of initial theoretical knowledge to critically apply in marketing practices. The transfer of theoretical knowledge to practice often times constitute a challenge for many business courses including marketing. Flipped classroom offers an opportunity to take on the issue and provides avenues to learn through an interactive manner. It accommodates tools to apply learned concepts and make critical analysis of issues. My presentation will provide examples such as the case studies, webcasts and exercises we have conducted.

Integration to Business: Introduction to Business Integration course is application course where students critically apply and blend together the knowledge from fundamental area courses such as Marketing, Finance, Accounting and Strategy. Flipped classroom offers an opportunity to make students go back to the materials and review their acquired knowledge once more and apply them to a new real business case. We have collaborated with a start-up for the course. My presentation will provide examples such as the video presentations students submitted, the learning curve of the students over several weeks for a final case project.


Ezgi Akpinar is an Assistant Professor of Marketing and head of Business Administration at MEF University Istanbul as well as an honorary member of VU University Amsterdam. She holds a PhD in Marketing (2013) from Rotterdam School of Management, Erasmus University. In 2012 she was a visiting scholar at Wharton, University of Pennsylvania. She received her Bachelors’ with honors in Economics and Business Administration from the Koç University and Master’s degree in Marketing from the Tilburg University. Before starting her academic career, she worked as a consultant in the Nielsen, conducting market research for clients in the FMCG sector. Ezgi has collaborated with several companies including Unruly and Google. She has won the best marketing PhD award from McKinsey in 2014, for her novel contributions in the area of viral marketing.

Ezgi has taught a variety of marketing courses at the undergraduate and graduate levels. These include Introduction to Marketing, Viral Marketing and Unconscious Processes in Consumer Behavior. She has been invited as a speaker and session chair at international conferences such as Association for Consumer Research, Society for Consumer Psychology, European Marketing Academy. Her academic work has been published in top-tier journals including Journal of Personality and Social Psychology and has attracted media mentions several times including NYTimes.

Flipped Learning Experience”


The programs of Economics, and Business have two courses in the first year of the curriculum to establish a solid mathematical background for the students: Mathematics for Social Sciences I and II (MATH 103 and 104). In this talk the lecturer, Murat Öztürk, will share his experience during the last two years, where he gave MATH 103 three times; and MATH 104 twice.


Murat Öztürk received his Ph.D. degree from Department of Quantitative Economics at Maastricht University, the Netherlands in 2013 with the thesis entitled “Strategy-proofness and Single-dipped Preferences”. During his Ph.D. education, he worked as a Ph.D. candidate, where he tutored in Problembased Learning courses such as Quantitative Methods, and Management of Operations and Product Development. After his Ph.D. education, he started to work as an Assistant Professor in the Department of Economics at MEF University, and instructed Flipped Classroom courses such as Mathematics for Social Sciences I and II. His main research areas, where has papers in, are Game Theory, Social Choice Theory, and Behavioral Economics. He still holds his position as Assistant Professor, and he is in the advisory board of Center for Excellence in Learning and Teaching at MEF University.